Generative AI refers to AI models that produce new content, including text, images, code or other structured outputs. These systems typically use large language models (LLMs) built with deep learning algorithms to recognize patterns in massive datasets. When given user input, they generate relevant new content. You can see it in action any time a developer asks a chatbot to draft a script or a finance analyst uses AI to summarize reports.
Prominent examples of genAI tools include OpenAI’s ChatGPT and chatbots embedded in enterprise platforms.
Core strengths
The primary strength of generative AI is accelerating content creation and code generation. These AI models can draft technical documentation, write job scripts, summarize incident reports and explain complex logs in natural language. In simple terms, they make it faster to turn ideas into usable artifacts.
For instance, a genAI tool could generate a script for an SAP batch job or provide a concise explanation of its function and dependencies. This capability is invaluable for streamlining repetitive authoring work and capturing institutional knowledge as part of broader digital transformation efforts.
Practical limitations for automation
By design, generative models are reactive and lack autonomy. They respond to prompts but don’t independently manage outcomes or orchestrate multi-step workflows. A generative model doesn’t know how to sequence actions or manage dependencies across tools and APIs, at least not without extra layers of logic around it.
Its outputs are based on patterns in its training data, which can lead to misinformation or outdated guidance without diligent human oversight. It’s powerful at creating things, but doesn’t engage in problem-solving on its own.